I stumbled
across Nortina Mariella's essay a few days ago. After having read it three times I have every
reason to believe that the author doesn't understand how the publishing
industry works. She has the impression that the so-called THUG/HOOD/STREET LIT
is the only kind of books that contemporary African-American authors are
writing. The truth is that the reason why she saw these books on book shelves
in the African American section was because the companies that publish those
books pay stores to place them in those sections.
While I was on my way to publishing my
first novel, I had a chance to converse with Jerry Simmons, the former VP of
Time-Warner Books. He explained to me that a publisher's client is a bookstore,
and not the consumer. When you walk into a Barnes and Noble or any other
bookstore and you see a book pyramid, or your favorite book in a particular
spot, it's because the publisher paid the bookstore for those areas.
One must think of shelf and floor space
like real-estate. The more visible the location, the more expensive it'll cost
the publisher. The author of this article falsely accused African-American
authors of only writing this kind of literature. A reason why she may not have
seen other kind of books written by AA authors in the AA section was because
their publishers may not expect to make any profits in those neighborhoods. By
the same token, it just further demonstrates how publishers have a lot of
control over what consumers can access.
Rather than accuse Black authors of not
writing the books that she wants to read, she could have easily gone online and
researched the ones she wanted. She then had the option of either ordering it
online, or going to a real bookstore or placing a special order.
If she were shopping for books up here
in Montreal, most of these Street Lit titles she wrote about wouldn't
necessarily be the only books found in the AA section. Almost six years ago
when I discovered Eric, I searched for his books in the front among the
Bestsellers. I was told that I could find his books in the AA section--in the
BACK of the store. Riddle me this. Why is it that a Black NYT bestselling
author is placed in a less visible location at the BACK of the bookstore rather
than at the front among other White NYT bestselling authors? And this was 2008
Montreal, Quebec, not 1950 Selma, Alabama--if you catch my drift. And here's
the best part, an acquaintance of mine attended Eric's book signing when he
came to town. According to her, the audience was predominantly White. You'll
never see Alex Cross in the AA section, even though the series has a strong AA
platform.
I didn't feel comfortable with that book placement
so I didn't give the store my money--but keep in mind that I didn't know how
the publishing industry worked until later. I went to my public library where
there are only two sections--A Children's and an Adult section--with a
subdivisions for French and English books. I found all of Eric's books under D
in the adult section, where they are up to this day, just a few rows away from
mine.
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